6 © 2017 2019 “Demand for grass-fed beef has grown at an annual rate of 25-30 percent for the past decade at the same time that per capita beef consumption for traditional beef products continues to decline.” – “The Grass-Fed Beef Supply Chain” 100% PASTURE RAISED ANGUS BEEF GRASS-FED IN NEW ZEALAND Customers want grass-fed beef. They know it’s better for them, better for the animals, and better for the environment. However, not all grass-fed beef is equal. Grass-fed beef has a reputation for being inconsistent in terms of tenderness, flavor, and cut sizes. New Zealand farmers have been raising meat on grass for well over a century – this is their expertise. Generations of knowledge show in the quality of the meat. They’ve invested heavily in improving the genetics of their herds – testing for genetic markers which improve tenderness & quality. These programs are graded to ensure consistent high standards for quality and cut sizes are maintained case to case. - AVAILABLE BEEF PROGRAMS: Silver Fern Farms Angus Beef Raised free range on the pristine pastures of New Zealand, this grass-fed & finished Black Angus beef is extremely tender and has a remarkably clean flavor. It gives customers the bold beefiness and grass fed health benefits they crave. Truly Free Range Pastured 100% of the time, with access to paddock areas with windbreaks and other structures for shelter from inclement weather. While it is common for grass-fed beef in other parts of the world to be brought inside during parts of the winter, New Zealand’s mild climate allows the cattle to roam year round.